This song is just poking fun at well known celebrities at that time. Jessica Simpson & Tony Romo, Kim Kardashian, Sarah Palin, and Kid Rock. Honestly, I don't quite get the "We Made You" lyric of the song, but I could guess that he means that celebrities that aren't rappers or hoods, celebrities that are rock stars or football players or governors, have a better rule over the celebreties and better entitleship then hip-hop artists do.