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Feb 25th 2018!⃝She has feelings for someone and is trying to convince the world she doesn't. The song is about the struggle you feel when you are in love with someone and it just seems to glow off your face.
She herself said that this was about the early stage of her relationship with the Weekend. This is likely if you look at the timeline and the time it takes to write and produce a song because at the time I find it hard to believe it was about Bieber. However since they did get back together about after she broke up with the Weekend, it is an option.
