The wikipedia article on the song () states:

"The song's lyrics are written from the point of view of a blue-collar worker watching music videos and commenting on what he sees. To achieve the effect of such a layman making such casual everyday commentary, Dire Straits' lead singer and songwriter Mark Knopfler used a vocal style known as Sprechstimme.

Knopfler described the writing of the song in a 1985 interview with critic Bill Flanagan:

'The lead character in "Money for Nothing" is a guy who works in the hardware department in a television/custom kitchen/refrigerator/microwave appliance store. He's singing the song. I wrote the song when I was actually in the store. I borrowed a bit of paper and started to write the song down in the store. I wanted to use a lot of the language that the real guy actually used when I heard him, because it was more real.'"